DVD pirates: Beware of the dog!
Published: September 22, 2006
This time, Hollywood really has gone to the dogs.
The Motion Picture Association of America Thursday unveiled its latest tool in the war on movie piracy: a pair of DVD-sniffing Labrador Retrievers named Lucky and Flo.
The MPAA, which represents the major U.S. movie studios in government and legal affairs, claims the illegal copying of movies and television shows on DVDs and other media cost them more than $6.1 billion (figures U.S.) in lost revenues in 2005.
The job for Lucky and Flo will be to sniff out optical discs in luggage or other containers, and stop the discs from getting to manufacturing plants where they can be reproduced.
But before they begin their new job, Lucky and Flo travel throughout the United States, United Kingdom, Mexico, Asia and even visit Dubai in the Middle East to showcase their talents to customs agents and other officials.
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