Target and The Salvation Army create charity Web site
Published: November 15, 2005
A year after banning The Salvation Army’s trademark red kettles from its storefronts, Target Corp. has forged a new partnership with the nonprofit.
Target and The Salvation Army have created The Target/Salvation Army Wish List, a Web site providing essential items for those impacted by recent hurricanes, and other less fortunate individuals and families.
From Nov. 25 to Jan. 25, 2006, visitors to www.target.com/salvationarmy can purchase clothing, household items, gift cards and more for donation to families across the country. The Salvation Army will distribute the items.
Target is “proud to partner with The Salvation Army as we strive to make a real difference in the lives of families across the country this holiday season,” said Laysha Ward, Target vice president of community relations, in a statement. [On Target: How the World's Hottest Retailer Hit a Bullseye]
Last year, Target announced that it would no longer allow The Salvation Army to collect donations at its stores, citing a longstanding policy against soliciation on company property. The Salvation Army had previously been granted an exception to the policy.
Minneapolis-based Target has 1,400 retail stores in 47 states. Each week it donates more than $2 million in grants and special programs to communities nationwide.
The Salvation Army assists nearly 34 million Americans each year by providing food, shelter, disaster relief and other social services. [About The Most Effective Organization in the U.S.]
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