New search engine donates PPC revenues to charity
Published: June 18, 2005
A new search engine that donates 50% of its gross revenue to charity has gone live, with the support of several charities and major Web sites.
For each click that a user makes through www.everyclick.com, part of the revenue that would normally go to a pay-per-click company actually goes to EveryClick. EveryClick then gives 50% of this revenue to charity.
The firm said that many major UK sites, such as Tesco.com, are already including links to EveryClick.
Users will be able to see how much has been raised for their charities every month and also at the referrer level.
At launch, cheques for funds raised during testing were presented to the charities that signed up with everyclick.com during the pre-launch phase.
Charities currently participating range from Save the Children to a small local primary school.
Users can use the system anonymously in which case the money they generate goes to the default charity of the week. Alternatively, they can register and select a charity from one of those registered.
The firm said that if just ten supporters from each of the 188,000 UK registered charities used everyclick.com regularly, more than £22m could be raised in the first year.
The service provides search results similar to other search engine, providing images, news feeds and special features such as Amazon product listings.
Polly Gowers, managing director of everyclick.com said; “We’re hoping that everyclick.com will capture the public imagination and become a big hit. It’s one of those small changes everyone can make that add up to a real, lasting difference.”
Amazon discount!EveryClick selected Web systems devolper Corexe Limited to build the search engine.
David Quarterman, founder and chairman of Corexe Limited, said: “Corexe’s breadth and depth of experience built over many years working for a number of organisations including the NHS, allowed us to provide Everyclick with a solution which met their specific requirements quickly and cost-effectively”.
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